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Middle-Market Internet Use for Insurance and Financial Services
at the question, Will the Internet become a viable method of insurance sales and service for the middle ... middle market? Recommendations are given on the best uses of the internet for reaching this market on line ...- Authors: Maria Dynia, Pete Jacques, Lynn M Ferris
- Date: May 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Regarding Your Direct Response Offer
new LIMRA focus group consumer study that examined the decision-making process that consumers follow when ... insurance including their use of direct channels, including direct mail, the internet and call centers.- Authors: Pete Jacques, Ronald R Neyer
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance